Your digital presence — be it website, landing page, social channel, or other — conveys your brand and product value 24/7. It's often the first experience a customer will have with your organization. Most customers will perform their own research before ever raising a hand to make a purchase. The user experience needs to be compelling enough to capture attention, while also setting the right expectations for the next steps of the customer lifecycle.
With over 15 years in web development and digital marketing, I have extensive experience with designing and developing B2B websites that enhance user experience while supporting business goals. This requires a deep understanding of web analytics and optimization, as well as a broad range of tools and techniques. To name a few, I have successfully implemented user journeys, real-time web personalization, localization, and integrated campaigns across multiple web properties and platforms. My happy place is found collaborating with designers, content writers, operations, product marketers, and growth marketers to deliver web solutions that meet the needs of external customers and internal stakeholders alike.
Optimized and built out core marketing website for series C Data Privacy software startup. Business goals prioritized technical performance, agility of updates, and generating leads to support aggressive revenue pipeline growth goals.
Directed web marketing and development of web properties for a Recruitment Software startup from series C through E with $1.5B valuation. Business goals prioritized brand awareness, thought leadership, and pipeline generation.
Managed web development team within the Corporate Marketing department for a Marketing Automation SaaS software company from pre-IPO through acquisition by Oracle for $1.5B. Business goals prioritized brand experience and marketing campaigns.